Geo-targeting ads for your small business for local leads

Websites are only one part of an integrated system of marketing.  We also push clients to your site through direct ad placements within a specified area of local business through geo-fencing. We find prospective customers that are interested in brands like yours and we market it to them with digital ads based on their behavior, then we nurture clients down the buyer’s path with specials and offerings related to your companies business cycle and current marketing.

Keyword and Contextual article targeting

Keyword search terms are the best way to target your audience directly. Search re-targeting will place your display ad in front of potential customers as they search the web. Our extensive datebase captures billions of search events per month giving you unlimited opportunity to capture your ideal customer in your local setting. Each search is counted,
date and time stamped. You can then choose what time interval the potential customer
searched from ex. within 15 seconds, 15 minutes, or 15 days of search.

• Advertisers get to see the performance of each keyword, domain, exchange by date, time of day etc.
• Reach local searches fast and direct them to your store.
• Target directly to those with interest in your products or services.
• Increased brand awareness

Addressable Geo-fencing

Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising. By itself, it’s a great addition to a digital marketing campaign or to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.

How It Works

Provide a list of addresses you’d like to target or let us curate a list to target residences or commercial properties based on demographic, behavioral and interest-based categories or physical attributes of the property. We’ll capture people at those addresses and serve them ads on mobile apps and in the browser of both mobile and desktop.

Benefits & Features

Highly precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Highly scalable. Up to 1 million physical addresses can be targeted per campaign. Curated lists can be created by selecting from 12 standard demographic categories and over 130 interest-based categories, or from an expanded list of over 1,500 variables. Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising. Targeting options include Everyone, Frequent, or Infrequent. This allows you to choose whether you’re capturing residents vs visitors, or employees vs customers at a commercial property. Provides foot traffic attribution. Conversion Zones can be used with addressable Geo-Fencing. campaigns to track uplift in foot traffic to the advertiser’s location. Determine which foot traffic was naturally converted vs. influenced by an ad with Geo-Conversion Lift metrics.