Fractional CMO
Fractional CMO Leadership to Drive GTM Transformation
The strategic leadership you need to operationalize your GTM plan, structure your team, and drive results — without hiring a full-time executive.
Michele Mooney,
Fractional CMO & GTM Advisor
With 20+ years of marketing leadership experience – I help growth-stage companies scale, drive measurable growth across brand, demand, and go-to-market strategy.
As a Certified GTM O.S. Advisor and Fractional CMO, I partner with CEOs and revenue leaders to align teams, fix what’s broken, and unlock their next stage of growth. I bring a proven framework, strategic clarity, and hands-on leadership to drive lasting change. My mission is to make marketing work – not in a silo, but as a connected force across your entire GTM motion.
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For many companies, fixing GTM isn’t a one-time event—it requires ongoing leadership to ensure results stick. That’s why I offer Fractional CMO leadership to guide your company through GTM transformation and beyond.
As your embedded CMO & GTM leader, I:
- Drive execution of your GTM Roadmap
- Manage cross-functional collaboration
- Oversee marketing campaign activations and revenue programs
- Track results, optimize processes, and course-correct as needed
Whether for 6 months to a year or more, I help operationalize GTM strategy until your team can fully own it.
What I Deliver as Your Fractional CMO
Brand & Positioning Strategy
- Own the brand narrative, messaging architecture, and positioning
- Define or refine ICP, segmentation, and customer personas
- Conduct competitive landscape audits
Go-to-Market Strategy
- Lead GTM planning for new products, features, or segments
- Build and maintain the GTM roadmap
- Align cross-functional teams around launch and growth plans
Revenue & Growth Planning
- Define pipeline goals and revenue contribution targets
- Oversee demand gen and campaign strategy
- Prioritize marketing investments tied to growth objectives
Team & Organizational Leadership
- Lead or advise on team structure and org design
- Manage internal and external resources
- Set the marketing cadence: standups, reporting, performance tracking
Marketing & Sales Alignment
- Create alignment on lead flow, definitions, and handoffs
- Build cross-functional operating rhythm (war rooms, retros, QBRs)
- Oversee lifecycle strategy across marketing, sales, and CS
Measurement & Executive Reporting
- Set KPIs and success metrics tied to GTM programs
- Build dashboards and reports for the C-suite and board
- Monitor CAC, ROMI, funnel health, and velocity
Certified GTM Partner
As a certified GTM Partner, we use the proven GTM Operating System™ to align your teams, processes, and priorities. Whether you’re building a marketing function or realigning your entire revenue engine, we’ll help you operationalize GTM success.
Ways to Engage
90-Day Growth Sprint
High-velocity execution focused on your most important marketing priorities. Ideal for product launches, pipeline gaps, or alignment challenges.
6 and 12 Month Retainers
Fractional CMO leadership with ongoing strategic planning, team coaching, cross-functional alignment, and performance reporting for the preferred duration.
CMO Advisory Lite
On-call CMO guidance for business leaders or marketing teams that need sounding board support without a fully-loaded retainer of CMO leadership.
Book a Discovery call to see how we can help.